It weighs every word against every other. Most of that is wasted.
Attention's whole trick is that every word gets to look at every other word. Beautiful — and brutal. The bill grows as the square of the length: double the text, quadruple the work. Like wiring a town house-to-house: a separate line between every pair, a sky full of crossed cables — and almost none of them ever used. The grid is mostly empty. So why pay for all of it?